by freelancing | May 18, 2019 | Uncategorized
I’ve decided to put the source of my biggest frustration on paper. Namely hearing the same phrase from businesses, big and small – “we have to advertise on google and Facebook even if the financial returns are bad, because we just have to!” The explanations vary –...
by freelancing | Mar 28, 2019 | Uncategorized
A few days ago Google announced that it’s putting machine learning into the hands of every advertiser. So, what does this mean for advertisers? First, let’s define machine learning in relationship to digital ads. It works as an advertising platform (such as...
by freelancing | Aug 3, 2015 | Uncategorized
First, a little bit of background info for those unfamiliar – Dubai is a relatively small and extremely diverse place. With a slightly over 3m population, it’s home to 200 nationalities thus a wild mix of languages, cultures, interests and buying habits....
