Blog
You don’t need mobile app do you
The past 6 months I was working 14,323 km from where I’m today. My daily commute consisted of me taking Uber to and from work. One day, Uber decided to implement a price surge. Everyone in the office were trying to convince me to try the Uber’s local competitor (a...
Just look at the numbers and other lies about data driven marketing.
A few days ago I was talking to a [traditional] marketer I deeply admire about performance analytics in offline marketing. She told me they simply look at the sales figures after the campaign and if they are increasing the team would conclude that the campaign is...
Digital Marketing Tools Every Entrepreneur Needs.
Design without design skills. Quick DIY tool for banners, social media posts, presentations Canva https://www.canva.com/ More advanced Canva Easil https://about.easil.com/ Video maker Promo https://slide.ly/promo Logo design using Machine Learning Tailor Brands...
CR
“What’s the most important thing I should do if I want to make sure my website is easy to use?” The answer is simple. It’s not “Nothing important should ever be more than two clicks away,” or “Speak the user’s language,” or even “Be consistent.” It’s...Don’t make me...
Conversion centered marketing for high end ecommerce stores.
So, we agreed by now on data driven marketing and in 2018 most marketers are aware of ROAS and CAC. Everyone is putting pixels on their website and optimizing for conversion, creating lookalike audiences and target interest and behavior. But here’s the bummer – what...
ASO 101
It’s been more than a year since Apple announces its App Store redesign and the release of iOS 11. Some say the biggest overhaul in 9 years However, I’m very surprised to see here in the Middle East – not just “mobile first” but in many cases “mobile only” region with...
Advertising on Facebook and Google is like breathing, isn’t it?
I’ve decided to put the source of my biggest frustration on paper. Namely hearing the same phrase from businesses, big and small – “we have to advertise on google and Facebook even if the financial returns are bad, because we just have to!” The explanations vary –...
Machine Learning in Digital Advertising: the good, the bad and the ugly.
A few days ago Google announced that it’s putting machine learning into the hands of every advertiser. So, what does this mean for advertisers? First, let’s define machine learning in relationship to digital ads. It works as an advertising platform (such as...
If you can make it here you can scale it anywhere.
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