by freelancing | May 18, 2019 | Uncategorized
The past 6 months I was working 14,323 km from where I’m today. My daily commute consisted of me taking Uber to and from work. One day, Uber decided to implement a price surge. Everyone in the office were trying to convince me to try the Uber’s local competitor (a...
by freelancing | May 18, 2019 | Uncategorized
A few days ago I was talking to a [traditional] marketer I deeply admire about performance analytics in offline marketing. She told me they simply look at the sales figures after the campaign and if they are increasing the team would conclude that the campaign is...
by freelancing | May 18, 2019 | Uncategorized
Design without design skills. Quick DIY tool for banners, social media posts, presentations Canva https://www.canva.com/ More advanced Canva Easil https://about.easil.com/ Video maker Promo https://slide.ly/promo Logo design using Machine Learning Tailor Brands...
by freelancing | May 18, 2019 | Uncategorized
“What’s the most important thing I should do if I want to make sure my website is easy to use?” The answer is simple. It’s not “Nothing important should ever be more than two clicks away,” or “Speak the user’s language,” or even “Be consistent.” It’s…Don’t make...
by freelancing | May 18, 2019 | Uncategorized
So, we agreed by now on data driven marketing and in 2018 most marketers are aware of ROAS and CAC. Everyone is putting pixels on their website and optimizing for conversion, creating lookalike audiences and target interest and behavior. But here’s the bummer – what...
